Burger King is just the latest
company to roll out a questionable ad campaign.
Here, TIME examines some
of the most tasteless, inappropriate, or downright disturbing
commercials
We're not exactly sure who the target audience is for these Bacardi
Breezer ads. Touting "an ugly girlfriend" as the ideal "hotness-boosting
accessory," the campaign offers cringeworthy explanations: "Upgrade
your trips to the beach with Sally," reads one. "97 kilograms of
femininity, strength and double chins. No tires can disguise the lumpy
rolls decorating that body." And this appeals to potential buyers of the
quintessential girly drink — how? The ad ran for just two months
through an Israeli affiliate in 2008 before Bacardi shut it down and
issued an apology.
IKEA: Sexy Home Furnishings
It's hard to make semi-disposable home furnishings a sexy product. The
evil Swedish geniuses at IKEA, however, decided they would take on this
challenge, but the results were a little
disturbing.
The concepts, on paper, are almost charming: A young adult embarrassed
by her parents and ready to move out on her own (necessitating
affordable but practical furniture); a couple in love and desperately in
need of a new bed. However, on your way to this pitch you encounter a
woman wielding a pitchfork chasing a naked man in a pig mask and serious
erection innuendo. Unsurprisingly, these commercials never made it to
television.
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