Celebrates its vodka’s superior drinkability — but a new ad for the liquor producer is hardly in good taste.
The ad, which reads “Unlike some people, Belvedere goes down smoothly,” got its share of outraged reactions on Twitter, where the ad first appeared as part of a new marketing campaign. Featuring a prominent photo of a man grabbing a terrified-looking woman from behind, the not-so-subtle double entendre about the vodka’s taste ended up sounding like sexual assault to most that saw the ad.
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