Read more: http://moneyland.time.com/2012/01/20/amazon-backs-away-from-discounts-for-moms/#ixzz1kJbwoh1w
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From the beginning, the main goal of Amazon Prime, the membership program that includes benefits such as free two-day shipping on all orders, was to get consumers into the habit of buying regularly at Amazon—to change “people’s mentality so they wouldn’t shop anywhere else,” in the words of one former Amazon staffer. Because the Internet giant has been especially eager to get moms into the habit of shopping at Amazon, for years it has made them offers many caregivers could not refuse, including a year’s free Amazon Prime membership and hefty discounts on diapers and other essentials. Starting January 24, though, Amazon Moms won’t have it quite so good.
Members of Amazon Moms recently received an e-mail notifying them that the program was changing. It reads:
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