Greed and Capitalism

What kind of society isn't structured on greed? The problem of social organization is how to set up an arrangement under which greed will do the least harm; capitalism is that kind of a system.
- Milton Friedman

Friday, January 9, 2015

Timberland Reboots Its Brand


View this content on washingtonpost's website


How Timberland used customer data to reboot its brand

By Washington Post @washingtonpost
A deep customer study found that its ideal customer lives in cities, where new designs and marketing resonate.
View on web

Harvard Biz Review ‏@HarvardBiz

How @Timberland used data to stage an impressive comeback: 
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