"Splunk is among a crop of enterprise software start-up companies that analyze big data and are establishing themselves in territory long controlled by giant business-technology vendors like Oracle and I.B.M.
Founded in 2004, before the term “big data” had worked its way into the vocabulary of Silicon Valley, Splunk now has some 3,200 customers in more than 75 countries, including more than half the Fortune 100 companies.
Customers include the online gaming company Zynga, the maker of FarmVille and Mafia Wars, which uses the software monitor game function to determine where players get stuck or quit playing, allowing Zynga to tweak games in real time to retain players."
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Founded in 2004, before the term “big data” had worked its way into the vocabulary of Silicon Valley, Splunk now has some 3,200 customers in more than 75 countries, including more than half the Fortune 100 companies.
Customers include the online gaming company Zynga, the maker of FarmVille and Mafia Wars, which uses the software monitor game function to determine where players get stuck or quit playing, allowing Zynga to tweak games in real time to retain players."
'via Blog this'
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