Google makes first foray into credit business

By Richard Waters in San Francisco and Barney Jopson in New York

Google is getting into the credit business for the first time, with the launch on Monday of a programme in the UK to finance purchases of its online advertising by businesses.
The move marks the opening of a new front in the battle between the biggest internet companies, as they turn to their balance sheets as a source of competitive advantage. Amazon said last week that it had begun making loans to independent sellers that offer their products on its marketplace, marking the online retailer’s first move into financial services.

Google makes first foray into credit business - FT.com

Link: http://www.ft.com/intl/cms/s/0/55be35f2-1093-11e2-a5f7-00144feabdc0.html#axzz28hOQWlkf

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Monday, October 8, 2012