The Hierarchy of Marketing Needs

Why data management is the most essential solution

We have more technology today than we’ve ever had. Scott Brinker’s now-famous Marketing Technology Landscape lists nearly 2,000 technologies (up from around 1,000 in 2014) aimed at assisting marketers in accelerating prospects through their buying process. Marketers are now faced with more products, more opportunities and – unfortunately – more risk as they shop for technology.


Source: http://www.netperspectives.com/